Starting in Fall of 2016 we are changing the show format to better serve our clients and viewers. New videos will be single-presenter tips (similar to the examples below) instead of our previous interview format.
Example of a Studio Series
Example of a Location Series
Only one expert from each business category will be featured on small business file. Experts must be invited or accepted in order to participate. The success of the program depends on having only top professionals participating.
You are probably aware of the power of video as a marketing tool. Probably less aware that a series has a multiplicative effect on viewership. The Shared Channel allows small businesses to compete with major brands by sharing the effort, promotion and cost.
What Makes Video So Great?
Online video is growing by leaps and bounds. By 2017, online videos will account for 69% of all consumer internet traffic, according to Cisco. That’s because video is the most effective form of online communication, with a number of unique benefits, including:
Video Extends Social MediaSocial video generates 1200% more shares than text and images combined. —Brightcove
Video Sells More Customers who watch a video are 70% more likely to purchase than non-viewers AND they spend 2.5 X more. -Invodo
Video Boosts SEOMarketers using video receive 41% more web traffic from search than those without video. —Aberdeen 
Preferred by ExecutivesAfter watching a video, 65% of executives visit the marketer’s website. 39% call! -Forbes
Preferred by Millenials80% of millennials consume video content when researching a purchase decision. —Animoto
Video Gets You FoundSites with Video are 53X more likely to land on first page of search results. –Forrester
Video is a Master FormatRepurpose transcript, audio, graphics and stills to easily create blogs, podcasts, photos and powerpoints. -Share everywhere.
Video Gets You on YouTubeYouTube is the #2 Search engine, shares data with Google and has more searches than Bing, Ask, AOL, and Yahoo combined
All Video is NOT Created Equal62% of consumers are more likely to have a NEGATIVE perception of a brand with a low-quality video experience. —BrightcoveAdded Benefits Of A Video Series
Multiple related videos (like a series or video library) are the most powerful and cost-effective way to see measurable results with video marketing. When your videos are part of a series, all the above benefits are improved. Plus you get these additional benefits only a series can provide:
A Series Allows For Binge WatchingIf a viewer likes your video, why not point them to your next video. If you don’t have one, they’ll move on to your competitor.
A Series Makes you ReliableIt sustains your relationship with subscribers and signals that you are a dependable thought leader in your field.
A Series Has FollowersDevelop a virtual relationship with a fanbase that will subscribe and receive your content as soon as you release it.
A Series is Cost-EffectiveGet several short helpful videos for the cost of one long, salesy “company overview” (that nobody will watch).
A Series Casts a Wider NetWhen you create multiple videos for a single target audience, there are more ways for them to find you.
A Series Builds Topical AuthorityGet the SEO Boost from publishing many videos on a related topic. Google will connect the dots.The Shared Channel
By sharing a channel you increase the chances of success and lessen the burden of any single company. Some positives:
Shared Video CreationYouTube sees a high correlation between audience growth and frequent updates. Be a part of a thriving fast-growing channel
Shared Media Assets Show branding, including opens, graphics and channel trailers are shared among all participants.
Shared Network PromotionEach participant promotes their videos (on their website, mailing list, social media, etc) The channel growth is multiplied by the number of participants.
Shared PrestigeYour credibility/social-proof is enhanced by being your industry authority on a channel of experts.
Shared Target AudienceParticipants bring their small business followers to the channel and you get exposed to their audiences, instantly expanding your footprint.
Shared Paid PromotionPaying to promote the best-performing videos is an inexpensive and proven way to build an audience. These low costs can be shared among participants.
How to Participate
Small Business File is a production of Ludlow Media. Participation in Small Business File is FREE to our selected video production clients as a value-added service.
Ludlow Media offers video series production packages starting as low as $390 per episode. If you are already producing your own series, we offer consulting, evaluation and editing services to be sure your videos conform to the program format.
For clients who want or need their own channel, we offer channel-builder packages starting from $175/month
Ludlow Media will provide all channel support:
Video Marketing Strategy:
- Initial Evaluation & Analysis
- Determine Objectives
- Keyword and Competitive Analysis
Ongoing Channel Posting, Maintenance & SEO:
- Post HD Videos to YouTube
- Write Video Title & Description (for SEO)
- Video Keyword Tagging
- Custom Thumbnail
- Interactive Video Links
- Video Embedded on Small BusinessFile.com
- Posted to Small Business File Social Media:
- Facebook, LinkedIn, Twitter, Google+
Shared Channel Assets & SEO:
- Profile Setup: Description & Keyword Tags
- Channel Art Design
- Playlist Creation
- Organize and Optimize Videos
- Custom Show Open & Graphics
- Channel Trailer
Your Own Expert page on SmallBusiness File.com:
- Your Bio (written by you)
- Links to your website
- Links to your Social media
- Login account to respond to comments on your videos
Let’s Chat
Whether you are interested in participating in Small Business File, creating your own channel or creating a new shared channel targeting a different audience, feel free to contact us and kick around some possibilities.
