Starting in Fall of 2016 we are changing the show format to better serve our clients and viewers. New videos will be single-presenter tips (similar to the examples below) instead of our previous interview format.
Example of a Studio Series
Example of a Location Series
Only one expert from each business category will be featured on small business file. Experts must be invited or accepted in order to participate. The success of the program depends on having only top professionals participating.
You are probably aware of the power of video as a marketing tool. Probably less aware that a series has a multiplicative effect on viewership. The Shared Channel allows small businesses to compete with major brands by sharing the effort, promotion and cost.
What Makes Video So Great?
Online video is growing by leaps and bounds. By 2017, online videos will account for 69% of all consumer internet traffic, according to Cisco. That’s because video is the most effective form of online communication, with a number of unique benefits, including:
Added Benefits Of A Video Series
Multiple related videos (like a series or video library) are the most powerful and cost-effective way to see measurable results with video marketing. When your videos are part of a series, all the above benefits are improved. Plus you get these additional benefits only a series can provide:
The Shared Channel
By sharing a channel you increase the chances of success and lessen the burden of any single company. Some positives:
How to Participate
Small Business File is a production of Ludlow Media. Participation in Small Business File is FREE to our selected video production clients as a value-added service.
Ludlow Media offers video series production packages starting as low as $390 per episode. If you are already producing your own series, we offer consulting, evaluation and editing services to be sure your videos conform to the program format.
For clients who want or need their own channel, we offer channel-builder packages starting from $175/month
Ludlow Media will provide all channel support:
Video Marketing Strategy:
- Initial Evaluation & Analysis
- Determine Objectives
- Keyword and Competitive Analysis
Ongoing Channel Posting, Maintenance & SEO:
- Post HD Videos to YouTube
- Write Video Title & Description (for SEO)
- Video Keyword Tagging
- Custom Thumbnail
- Interactive Video Links
- Video Embedded on Small BusinessFile.com
- Posted to Small Business File Social Media:
- Facebook, LinkedIn, Twitter, Google+
Shared Channel Assets & SEO:
- Profile Setup: Description & Keyword Tags
- Channel Art Design
- Playlist Creation
- Organize and Optimize Videos
- Custom Show Open & Graphics
- Channel Trailer
Your Own Expert page on SmallBusiness File.com:
- Your Bio (written by you)
- Links to your website
- Links to your Social media
- Login account to respond to comments on your videos
Whether you are interested in participating in Small Business File, creating your own channel or creating a new shared channel targeting a different audience, feel free to contact us and kick around some possibilities.